XM Reveals Its First Whisky Release
SINGAPORE, 10 June 2022 – Drawing inspiration from the timeless tale of “The Great Gatsby”, global award-winning design studio XM, in partnership with Warner Bros. Consumer Products, expands into the spirits industry to release The Great Gatsby Collection, comprising three single cask selections of Scotch Single Malt and Cognac.
XM is a Singapore design studio with a global, award-winning reputation for its hand-crafted, individually hand-painted statue collectibles. In this continuing foray into the spirits industry, XM is bringing its same approach and philosophy of high quality, unique craftsmanship and limited edition availability.
The news has been greeted with strong pre-order demand from avid collectors, attesting to the reputation of XM’s products and XM will be working on upcoming collections as it further explores the worlds of fine art and fine spirits. Collectors who wish to enquire on the availability and prices may do so via [email protected]
Perfecting The Great Gatsby Collection
Planning for the project took over a year, as XM the search for the ideal whisky to match the spirit of the era. Through their research, they discovered that Cognac and Scotch Single Malt were the luxurious and popular spirit accompaniments to the lavish parties of the Roaring Twenties, or the Jazz Age. With this in mind, XM worked closely with Malt Sainte, an experienced independent bottling company based in Singapore, to identify and procure the line-up of small batch spirits made with no colouring, non-chill filtered and undiluted, to fully live up to the quality and collectability of their first spirits release.
The XM team drew inspiration from ‘The Great Gatsby’ for their standout packaging design. Elements of the Jazz Age era, from the colours to the Art Deco styling, are incorporated based around the tale of writer Nick Carraway, his bewitching cousin Daisy and the mysterious millionaire Jay Gatsby. Each of the three bottles were individually designed to highlight elements of the spirit within.
The bottles comprise:
The Great Gatsby Bunnahabhain 1991 Single Cask (700ml and 1500ml)
Distilled in 1991 and bottled in 2022, The Great Gatsby Bunnahabhain 1991 spent its maturation in sherry butt, lending it the character of Christmas cake and baking spices on the nose. The palate of preserved plums, brown sugar, cinnamon and canned fruit is rounded out by musk and leather-bound books, teasing out new dimensions on the flavour. A touch of elegant wood tannins shows the whisky’s age, resolving in a medium to long finish.
The Great Gatsby Glen Grant 1998 Single Cask (700ml)
From Speyside comes the Great Gatsby Glen Grant 1998, distilled in 1998 and bottled in 2022. This is a newer style of sherry whisky, with a clean and sweet nose showing white grape, green apple and barley sugar. The palate is backed up by sherry funk with pleasant pine and furniture varnish notes, like those in a Fino sherry or Amontillado. A signature honey note lightly glides into the finish, along with almost-there tannins.
The Great Gatsby Vallein Tercinier Petit Champagne 1994 Single Cask (700ml)
Established since 1850 in the Cognac region, Vallein Tercinier is renowned for their premium, small batch Cognac. The Great Gatsby Vallein Tercinier Petit Champagne 1994 is expressive from the start, with a nose of grape, honey, cinnamon and tinned peach concentration. The sensation continues on the earthy mid-palate which is full-bodied, oily and tannic, redolent of mate tea and coffee grounds. A bitter-dry, medium-long finish is balanced and profound.
The Great Gatsby Collection Set
The Great Gatsby Collection Set includes Bunnahabhain 1991, Glen Grant 1998 and Vallein Tercinier Petit Champagne 1994, each in 700ml.
About XM:
Founded in 2012, XM Studios is a Singapore-based global design studio specialising in the creation of hand-crafted luxury collectibles. XM Studios is recognised annually by various international industry bodies as one of the best design houses in pop culture collectibles, having scooped up numerous awards from community-led events such as the Statue Forum Awards. XM Studios was the winner of Singapore's Emerging Enterprise Award in 2018 and was previously awarded a prestigious "Mickey" award by Disney for Product of the Year.
Current intellectual property licenses include Disney (Marvel, Star Wars, Alien/Predator, Mickey & Friends), Warner Bros. Consumer Products (DC: Batman, DC: Justice League, Looney Tunes, Wizarding World, Tom and Jerry, Scooby-Doo, The Great Gatsby), Hasbro (G1 Transformers, Magic: The Gathering, Dungeons & Dragons), Godzilla, Ultraman, Sanrio and more.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.